Have you ever found yourself thinking or saying something like, "My target market should recognize how superior my services are (to my competitors') without my having to describe them."? If so, you are experiencing Marketing Delusion No. 6. Just because you are so initmately knowledgeable about what you do and how your services work, does not mean that any potential clients would know what you know. If you think about it, it's a bit egotistical to expect a prospect to do all the work of finding out about your services. Why would they want to work with a provider who starts off by making it difficult? Here are a few of the reasons why this is a delusion.
Read Full Article Here: Marketing Delusion No 6 ? My Target Market Should Recognize How Superior My Services Are on 3 July 2011
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Have you ever found yourself thinking or saying something like, "My target market should recognize how superior my services are (to my competitors') without my having to describe them."? If so, you are experiencing Marketing Delusion No. 6. Just because you are so initmately knowledgeable about what you do and how your services work, does not mean that any potential clients would know what you know. If you think about it, it's a bit egotistical to expect a prospect to do all the work of finding out about your services. Why would they want to work with a provider who starts off by making it difficult? Here are a few of the reasons why this is a delusion.
Read Full Article Here: Marketing Delusion No 6 ? My Target Market Should Recognize How Superior My Services Are on
Start Living Your DREAM LIFE for Just $20. It really is possible to live your dreams.
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