Unknown to many internet users, when they hear writing e-books for internet marketing, what is really meant is that e-books are used to promote certain products or businesses and not the business itself. You do not sell the e-book. The e-book is designed to be placed in a website where the item or good you are selling is also located. The e-book should be connected or pertains to the good being sold.
It is supposed to attract the viewers to make a purchase of the good as convinced by what is written in the e-book. Sometimes, the e-books are there to attract buyers or give them instructions of how the good is to be used. Due to the aforementioned importance of the e-book, it is therefore imperative that the content of the e-book will indeed get the viewers to listen to what it says and have them purchase what you sell.
The best information there is should be incorporated in the e-book you will write. You can move on to creating more products based on the content of your e-book. There are CDs and DVDs that could be produced, workbooks, audio books, tele-seminars, etc. These items can help increase your profit. For instance, based on the e-book's table of contents, you can already base a tele-seminar or the workbook's chapters on it.
Another important thing to remember when making use of e-books in their online businesses is that they should stick to only one niche or do not get to attached to simple one idea. Remember that people's mind keeping evolving and changing. Learn how to be flexible with what you write and keep adapting to times.
Source: http://www.20vn.com/e-books/e-books-using-e-books-to-promote-your-online-businesses-530.htm
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