Small business marketing...do it yourself and hope for the best? |

GREAT blog post today from Peter Shankman, founder/editor of HARO (Help a Reporter Out) about the dilemma of the 97% of small businesses in America?

He writes, ?Small businesses really have two choices when it comes to growing their company from a marketing perspective.? Do it themselves, where they may or may not succeed, or hire an agency, and hope for the best.? Both those options have their own benefits. I?ve worked with some of the best agencies in the world, as well as some of the smartest internal marketing teams known to man.

However, on the flip side, I?ve also consulted with companies who have come to me beyond angry, for they?ve found themselves having spent lots and lots of money, either for no deliverables, or for deliverables so far off the mark, that they?ve actually hurt the company in the long run?

When a mom and pop bakery want to grow their small, three person business, or want to dip their toe into social media, or figure out how to reach the media, it?s a bit harder. How do they find the right person to help them? How do they know whether or not to trust that person? And finally, how do they know they?re doing it right?

End result? Small businesses, which make up what, something like 97% of the United States economy, need some serious marketing help.?

He doesn?t know about MarketingZone.com!?

I left HP three years ago to create MarketingZone.com.? Page Donovan, our Managing Editor, joined from an online agency.? Together we?ve written and/or sourced and edited more than 3,000 how-to guides and articles on marketing to help small businesses with how to do marketing + what it costs + how to save money + how to find people and marketing companies, services, templates and tools to help.

Please tell your friends about MarketingZone.com, the source for small business marketing.

Thanks!

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Written by: Derrith Lambka on September 7, 2011. Derrith is the founder and one of the editors of MarketingZone.com, a new how-to website and community for small business on marketing. MarketingZone.com is like an always-being-updated book and resource center for small business on marketing. Derrith has worked for ad agencies, for Harcourt Brace Jovanovich Publishers, as a marketing executive and Director of Advertising for Hewlett-Packard and as a SVP at Millward Brown, a global brand/advertising research firm. During her career she has advised many Fortune 100 clients on marketing including Apple, Adobe, Cisco, Gateway Computers, GlaxoSmithKline, Google, HP, McDonald's, Microsoft and WebMD. She's personally interviewed and conducted research with thousands of small business customers to understand what their needs and frustrations are. As a two-time small business owner herself, she understands the realities of small business marketing. Derrith brings all her accumulated expertise and industry-insider knowledge to help small businesses with how to do marketing better, faster and less expensively to MarketingZone.com. As she learns, she shares what is most relevant and actionable to help small businesses with marketing.

Source: http://blog.marketingzone.com/small-business-marketing-do-it-yourself-and-hope-for-the-best/

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