Thursday, November 24, 2011

Google Gives Up On Green Tech Investment Initiative RE

Google GreenAmong yesterday's service shutdowns at Google, which included underperforming and deprecated Web properties like Knol, Wave and Gears, there was also news of the end of RE<C. What's RE<C? Just one of those ambitious "we can save the world with Google money!" type projects that gave the search giant the appearance for caring about more than the influx of ad dollars. In this case, RE<C was focused on lowering the cost of renewable energy. Or, as the acronym indicates, to make "renewable energy" (RE) less than (cheaper than) coal (C). As it turns out, that was easier said than done.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CUy6hSBRhBo/

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